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Joey Essex surprises shoppers in support of Red Nose Day

March 11th 2015

TV star teams up with Mini Babybel to raise money for Comic Relief  

 TV star Joey Essex joined forces with Mini Babybel to spread some laughter for Red Nose Day.

The cheeky Essex chap was streamed live onto a billboard in London’s Westfield shopping centre from an on-site location and tasked to raise laughs in support of Mini Babybel’s partnership with Comic Relief.

Joey had shoppers in stitches with a series of skits and costumes changes and even surprised an unsuspecting woman who was celebrating her 50th birthday.   

“I had a great time spreading the laughter with Mini Babybel and all for a great cause,” said Joey. “The support of the British public on the day was incredible and I enjoyed getting some laughs and surprising a few people along the way.” 

Mini Babybel has been supporting Comic Relief for five years and this year is offering members of the public the chance to create their own Laughing Babybel by uploading a picture to www.babybelyourself.co.uk. For every laughing Mini Babybel shared and every pack sold, a donation will be made to Comic Relief.